During the “C Space Storyteller: Rocket Fuel and Glenfiddich,” Rocket Fuel CEO Randy Woottenshowed a chart projecting that programmatic TV spending will grow from $1 billion today to $12 billion by 2020. Programmatic TV is similar to programmatic buying online: It uses the same principles, leveraging data to serve targeted ads to individual consumers. “All Read More …
Month: July 2016
Writing talent brings content marketing to a new level
Charley Brady is a freelance writer who occasionally awakens from his self-imposed coma in order to share his sparkling words of wisdom with a presumably grateful world. Although currently enjoying a life of Lovecraftian seclusion in Oranmore in County Galway, he has travelled very extensively. For several years he combined his endless curiosity about other Read More …