CEO & Founder
Over 20 years experience in all aspects of media, marketing and sales management. Fergal and his teams have helped hundreds of businesses to analyse their marketing communications, create effective campaign content and deliver a successfully managed plan within the clients set campaign and budgetary requirements. He leads a team of highly qualified and creative content creators and marketeers to deliver more awareness, engagement and sales to your business, organisation or charity. Content marketing, newspapers, radio, television, magazines, ambient, online, social whatever your requirement our dedicated team are ready to help. Fill out our contact page for your guide to how content marketing can help you grow your business. Get your guide.
Business Advisors and Mentors
Expertise and experience
The new business landscape is built on collaboration between trusted advisors and service providers. Here at happy marketing & media we consult with the best in the business to bring you the results you need to achieve in your company. From lead generation to sales growth, lead nurturing to customer engagement. If your goal is to grow and retain your clients and customer base we have the expertise to help you on that journey.
Social Marketing Strategist
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelising the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains a shareholder.
In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!"
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.
Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship was released January 2013. His new book, How To Look People in the Eye Digitally, was released January 2015. Connect with Ted at TedRubin.com or @TedRubin.
Managing Director; Red C
Sinead Mooney With 25 years’ experience in the market research industry Sinead brings a wealth of knowledge to all research projects. Sinead co-founded RED C Research in 2003 prior to which she was a director in Lansdowne Market Research. An award winning researcher, Sinead incorporates the latest techniques and statistical analysis to provide the greatest level of insight and clarity on each project. A graduate of the College of Marketing and Design, Sinead is a member of the Marketing Institute and is a regular guest lecturer at The Smurfit Business School and has guest lectured at DIT.
Head of Accounting & Information Systems
Eamon Walsh is Head of Department, Accounting & Information Systems, School of Business, Galway Mayo Institute of Technology (GMIT).
Eamon manages the undergraduate and postgraduate degree programmes in Accounting and Business Information Systems. You can find out more at GMIT Business School
Professional goal in life is in helping students and the general public get the most from technology in an increasingly complex environment! Personal goal is to be as positive as he can to help those around him get the most from life in an increasingly complex World!
Commercial Director IBEC
Martin Wells is responsible for all sales, marketing and commercial activity across Ibec and all their trade associations. Prior to this he worked with Vodafone Ireland, holding a number of senior leadership roles including Marketing Director and Commercial Operations Director. Martin holds an MBA from Henley Business School and has previously held marketing positions in the FMCG and pharmaceutical industries.
Columnist & Writer
Charley Brady is a freelance writer who occasionally awakens from his self-imposed coma in order to share his sparkling words of wisdom with a presumably grateful world.
Although currently enjoying a life of Lovecraftian seclusion in Oranmore in County Galway, he has travelled very extensively.
For several years he combined his endless curiosity about other countries with his love of writing by contributing regular articles on global property and travel to the Irish Sunday Independent, Magill magazine and Househunters in the Sun.
He also wrote an often (usually?) controversial weekly political column ‘BradyFeature’ for five years with New York’s Irish Examiner USA while doing occasional pieces on cinema for the New York-based Irish Connections magazine.
Charley is currently the content writer with ContentSolutions in Oranmore; contributes to The Lovecraft eZine; and continues to infuriate all the right people with his monthly political column of over twelve years, ‘Swimming Upstream’, in Chicago’s Irish American News.
He has just finished his soon – soon! – to-be-released book An Age Undreamed Of, which touches on, amongst other things, the work of the great Texan pulp writer Robert E. Howard, one of Charley’s many passions. His other obsessions include the movies of directors Sam Peckinpah, Ken Russell and David Cronenberg; and the writings of J.G Ballard, Philip K. Dick and H.P. Lovecraft. And he has time to indulge them all as he was blissfully born almost completely free of the sporting gene.
In addition Charley writes two blogs, one on politics and the other which prints his many hundreds of book and cinema reviews. Indeed, he has been ejected from many a gathering (still talking) for sharing his love of silent era and early black and white films whilst the football match was on in the background.
He greatly looks forward to joining Fergal and his team at Happy Marketing and Media.
Content Creator & Strategist
Caroline Foran is an editor, content creator and strategist. She knows lots of fancy buzzwords and she could probably list them all here, but she’s not a robot; she has a personality and a pulse (and a good thesaurus too). Having worked as an online editor and social media manager with some of Ireland’s leading publishing companies (IMAGE Publications, Entertainment Media Networks, Lovin Dublin), she has honed her skills as a first class content creator with a particular passion for branded content. She has built strong and lasting relationships with those in the Irish media industry and gets very excited about commercial content projects, particularly in the digital sphere. (So that’s the internet, basically).
Through the successful management of a series of key campaigns, Caroline has earned herself quite the reputation among agencies and brands for her endless creative ideas, her positive attitude and her project management skills in the creation and execution of digital, content-lead campaigns. ‘Execution’ just might be her favourite professional-sounding word. With a keen understanding of what does and does not resonate with audiences – given her editorial background – and an ability to adapt her tone and style to suit a whole mixture of brands, she thrives on the idea of helping brands and publishers maximise their respective goals. She believes in content that both consumers and brands will appreciate. She lives for a good brainstorming session. She also lives for the correct use of a semi-colon. And Bounty bars.
Separate to commercial projects, as a freelance journalist for various key publications, Caroline has a particular interest in the areas of health, wellness, careers, personal development and beauty. Her experience spans both traditional print (Beauty Editor, IMAGE Brides) and digital publishing (IMAGE.ie, beaut.ie, entertainment.ie, LovinDublin.ie), and not forgetting a blue furry diary she used to keep, chronicling her teenage disco days.
Social media strategist, speaker and trainer
Samantha Kelly is a social media strategist, speaker and trainer. She is the owner of the Tweeting Goddess Social Media Agency, taking the name from her Twitter handle @tweetinggoddess! Samantha founded the highly successful networking event #Irishbizparty which trends weekly on Twitter and is the author of ‘Tweet your way to Success’.
Most recently Samantha hosted the first ever social media conference in Ireland; Social Media Summit 2016. This two day event, held at the Aviva Stadium in Dublin, attracted world renowned social media strategists and speakers such as Ted Rubin, Brian Fanzo and Melonie Dodaro. Full details can be found here www.socialmediasummit.ie
Samantha is passionate about teaching businesses how to leverage social media effectively and add real value to their business. She runs regular training courses and is a dynamic and engaging speaker and trainer.
Samantha is the proud Mum of two beautiful girls and lives in Rosslare Harbour, County Wexford, Ireland.
International Media Advisor
Ariel has lived in 5 different countries, speaks fluent English, Spanish and Portuguese and has helped media companies from all over the world to improve their sales results. From Iceland to the UK and from Spain to Brasil, media organisations around the world have benefited from Ariel´s expertise and skills. Ariel´s unique methodologies and processes can transform a media sales team into a strong sales force, with the ability to stimulate sales even in the most challenging market conditions. The real advantage that Ariel brings to any media organisation is that not only do sales grow but the advertisers client experience and results also improve.
Sales Trainer & Mentor
Jo has over 20 years experience working for Ireland’s leading media organisation, INM. She now brings this wealth of experience to other companies and their staff, where she works as a business mentor and sales trainer.
As a natural communicator and people person Jo enjoys the opportunity to engage with people at all organisational levels. Her strengths include helping people and businesses, through initial fact finding, uncovering the issues and opening up a discussion on the opportunities that exist.
With skilled facilitation the outputs from these sessions bring both great clarity and natural next steps. A workable roadmap then emerges which is always very satisfying.
Jo brings integrity, honesty and a little humour to everything that she does. Curious, flexible and adaptable with a broad skill set that sits comfortably across any size or type of organisation.
As MD of Sales Performance, Jo works with businesses and their sales team to reach their full sales potential through specialised coaching and training. Jo also works with Companies to grow their profits, by introducing effective processes and structures for their sales teams.