Making Sense of the Digital Maze – Practical Paths for your business

Fergal O’Connor, CEO of hmm.ie & buymedia.ie, will explore practical case studies and tools to demonstrate how SMEs can humanise their message and use the power of digital marketing to attract the right customers to grow their business.

A marketing graduate with 23 years of commercial experience in media, marketing and advertising, Fergal has worked at all levels within the media industry from Advertising Sales to International Sales & Marketing Director. His experience spans all media types including newspapers, magazines, radio, TV, online and social. A business owner, Fergal founded and managed two successful media businesses in the 1990s. He has recently established his third company Happy Marketing & Media (hmm.ie), a full service marketing company specialising in content marketing and media buying. Part of the Enterprise Ireland New Frontiers Entrepreneur programme, Fergal is currently developing an online advertising trading platform for SMEs at buymedia.ie.